Wraps 'n' Napps
Personal project
A passion project to bridge the gap between Black Muslim women and quality haircare content.
Key skills: User research, web design and data analysis
Role: Lead researcher, web designer and project manager
Wraps 'n' Napps
Personal project
A passion project to bridge the gap between Black Muslim women and quality haircare content.
Key skills: User research, web design and data analysis
Role: Lead researcher, web designer and project manager
The process
I created a survey to get to the root of what Black Muslim women were struggling with.
The aim of the survey was to find out what people struggle with the most, the scale at which they struggle and how they were solving for them in the meantime. I received 31 responses including women from 4 countries across the globe, between 16 - 32 years old.
Here are a few of the questions that produced the most insightful answers:
Do you know how to braid/twist hair?
How often do you do/redo your protective styles?
Are there any Instagram, Facebook, Twitter accounts that help you take care of your hair?
What is your biggest struggle with taking care of your hair?
Would you be open to joining a community of women who are interested in learning about how to take care of their hair?
The process
I created a survey to get to the root of what Black Muslim women were struggling with.
The aim of the survey was to find out what people struggle with the most, the scale at which they struggle and how they were solving for them in the meantime. I received 31 responses including women from 4 countries across the globe, between 16 - 32 years old.
Here are a few of the questions that produced the most insightful answers:
Do you know how to braid/twist hair?
How often do you do/redo your protective styles?
Are there any Instagram, Facebook, Twitter accounts that help you take care of your hair?
What is your biggest struggle with taking care of your hair?
Would you be open to joining a community of women who are interested in learning about how to take care of their hair?
Project background
In 2021, I struggled with finding content that me and other Black Muslim women with type 4 hair could use to learn how to take good care of our hair. Most content creators/influencers had type 2 or 3 hair or didn't wear the hijab. Knowing that wearing the hijab comes with it's unique challenges for haircare, I decided to build this community.
The problem
Black Muslim women struggle with finding tips to take care of their hair when they search the web. Our design will provide an online community for people to learn and share tips on how to take care of their type 4 hair while obeying Allah's commands.
Project background
In 2021, I struggled with finding content that me and other Black Muslim women with type 4 hair could use to learn how to take good care of our hair. Most content creators/influencers had type 2 or 3 hair or didn't wear the hijab. Knowing that wearing the hijab comes with it's unique challenges for haircare, I decided to build this community.
The problem
Black Muslim women struggle with finding tips to take care of their hair when they search the web. Our design will provide an online community for people to learn and share tips on how to take care of their type 4 hair while obeying Allah's commands.
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Key takeaway
Rely on the data
I did all the research and created the website, but I was unable to focus on this community in the way that I would have loved, so the project never got off the ground. However, it was an integral part of my interest in UX design and research.
I learned about the importance of data. There were some questions in the survey that I assumed I knew the answers too, however, the data shows that my initial projection would have been a wrong metric to build this community. I learned that I need to follow the numbers and use my findings to build a case for the user and ultimately, the product.
Other projects I've worked on:
Wraps 'n' Napps
Personal project
A passion project to bridge the gap between Black Muslim women and quality haircare content.
Key skills: User research, web design and data analysis
Role: Lead researcher, web designer and project manager
Looking for something specific?
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The proposed solution
Based on the survey responses, I created a website that includes a clear purpose of the community, a newsletter subscription section and a list of upcoming events.
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The proposed solution
Based on the survey responses, I created a website that includes a clear purpose of the community, a newsletter subscription section and a list of upcoming events.
If the video doesn't start playing automatically, view it via this link.
Project background
In 2021, I struggled with finding content that me and other Black Muslim women with type 4 hair could use to learn how to take good care of our hair. Most content creators/influencers had type 2 or 3 hair or didn't wear the hijab. Knowing that wearing the hijab comes with it's unique challenges for haircare, I decided to build this community.
The problem
Black Muslim women struggle with finding tips to take care of their hair when they search the web. Our design will provide an online community for people to learn and share tips on how to take care of their type 4 hair while obeying Allah's commands.
The process
I created a survey to get to the root of what Black Muslim women were struggling with.
The aim of the survey was to find out what people struggle with the most, the scale at which they struggle and how they were solving for them in the meantime. I received 31 responses including women from 4 countries across the globe, between 16 - 32 years old.
Here are a few of the questions that produced the most insightful answers:
Do you know how to braid/twist hair?
How often do you do/redo your protective styles?
Are there any Instagram, Facebook, Twitter accounts that help you take care of your hair?
What is your biggest struggle with taking care of your hair?
Would you be open to joining a community of women who are interested in learning about how to take care of their hair?
© Aaliyah Koledoye 2025 | Peace, Love and Bubble tea
© Aaliyah Koledoye 2025 | Peace, Love and Bubble tea
© Aaliyah Koledoye 2025 | Peace, Love and Bubble tea